Jake Heberlie

Chief Product Officer (Jun 2025 – Present) · Chief Experience Officer (Mar 2024 – Jul 2025)

• Created the Land > Expand product strategy, a multi-year roadmap that beat aggressive YoY growth targets for three consecutive years, at a company with 4,682% three-year revenue growth (Inc. 5000 #60).
• Built product & design from zero (no PMs, designers or roadmap) to a 20-person team, with a multi-year roadmap, quarterly and continuous planning, and operating models.
• Launched the first MCP in SFR property management, positioning Rentvine as the most open, AI-first choice. More than 70% of deals closed faster when MCP was discussed.
• Set strategy and vision for the Rentvine Cru agentic workforce (formerly “Pro Skills”); oversaw build and GTM, set pricing, and championed “Guidance” for natural-language customization.
• Helped secure a $74M private equity growth investment from Mainsail Partners (Aug 2024) by standing up the product function and roadmap.
• Part of the leadership team behind Inc. 5000 #60, Deloitte Fast 500 #18, the RentFinder.ai acquisition, and “Happiest Customers” / “Category Leader” ratings on PropertyManagement.com.
• PMs as builders: personally shipped an owner-facing financial reporting feature to prove PMs can ship complex features, including database schema changes, to production.

Senior Director (2021–2024) · Practice Lead (2020–2021) · Solution Principal (2018–2020)

• Two zero-to-one digital products for Eastman Chemical: led the delivery approach for Eastman’s Digital Product Transformation. Core (Eastman Performance Films) was tied to $30M in first-year revenue; Fluid Genius won 13 awards, including CIO 100. Named inventor on two design patents.
• Led CX, Design and Change Management: about 35 consultants, one of Slalom’s largest design teams, with a $10M annual revenue target.
• Enterprise Rent-A-Car: grew a small discovery for a field-operations tablet experience into an $11–12M multi-program account over two years.

Director of User Experience

Led three teams (user research, design and front-end development) responsible for client experience. Built design-thinking capability across a Fortune 500 organization serving 20,000 offices; projects led to $30M in annual savings.

Creative Director, Banyan Communications (CDC, NIH, mobile apps, multimedia design and film direction) · Designer, XPLANE (Microsoft, Intel, Lowe’s) · Interactive and art direction roles at TOKY, Touchwood and Integrity · Adjunct Professor of Web Design, Webster University.